Decoding Entertainment’s Evolution! OTT (Over the Top) platforms have partially eclipsed cinemas by offering convenient, diverse, and cost-effective content with the flexibility of personalised viewing, further accelerated by the pandemic’s impact on traditional movie theatres. These platforms have gained a considerable audience and viewership over the last half-decade. Disney+ Hotstar, Amazon Prime Video, Netflix, Sony LIV, Zee, Aha and MangoTV are some of the leading OTT platforms. Cinemas found a new partner and a potent competitor. But what fuels this shift? Convenience, cost, or content variety? Let’s explore the reasons behind the screen switch. Cinematica Expo hosts distinguished representatives from streaming giants and the Film industry, who participate in seminar talks to provide expert insights and a holistic overview of the collaborative evolution of OTT and Cinema. These sessions offer a professional platform for dialogue, enabling a deeper understanding of how these two dynamic sectors can harmoniously progress together, fostering innovation and growth within the broader entertainment landscape. This seminar talks about what is crucial for both movie theatres and digital streamers, shaping the future of entertainment!